Commercial real estate professionals are optimists by nature, but we’ve been around long enough not to ignore what’s happening in the world just to stay upbeat.

With that in mind, please forgive us for sounding a bit dark as we channel the bear in us to explain how the psychology of a market – the way its participants feel and think about what’s going on – is an important component of making informed real estate decisions. Consider the following and ask yourself if your outlook for the future has changed in the last year.

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All of us in the business community must deal with market uncertainty no matter what condition our local, state and national economies are in.

Every business decision we make involves a calculation of risk, and that risk is mitigated by our level of knowledge about the factors most likely to impact profitability.

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Most business owners believe that real estate brokers only add value when a transaction is at hand – bringing in a professional only when it’s time to negotiate a sale or lease.

This may be the most traditional arrangement, but it may not be the most cost effective, and more and more business owners are catching on.

Simply put, today’s top real estate professionals offer a level of service that goes way beyond the mechanics of closing a deal.

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